While living at the Olympic Training Center, Ben Collins, a world-class triathlete and member of the U.S. National Triathlon Team, learned first-hand the difference proper nutrition makes on mental and physical performance.

He created his first product, Ben’s Muffins Original Mix, in his kitchen while a graduate student at the University of Chicago Booth School of Business. Balancing an MBA program with a full-time training and racing calendar, Ben’s performance began to diminish as he was constantly tired. He needed to find a way to get all the energy and nutrients he needed to perform, but was unwilling to give up the pleasure of eating a fresh and delicious breakfast.

The Original Mix was the product of experimentation, following the nutritional feedback from dietitians who Ben has access to as an elite athlete. Unlike other mixes, his Original Mix can be microwaved to produce a warm, fresh muffin, providing long lasting energy for hours.

These muffins have helped Ben succeed academically and athletically; he won more races while at Booth than during his ten-year professional triathlon career, and set several records along the way! Through his travels and racing, Ben shared Ben’s Muffins with the people he met. Soon, Ben was shipping mix to people, who, like him, wanted a fast, homemade meal that would help them perform better in their daily lives.

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