The Story Behind
Ben’s Muffins

While living at the Olympic Training Center, Ben Collins, a world-class triathlete and member of the U.S. National Triathlon Team, learned first-hand the difference proper nutrition makes on mental and physical performance.

He created his first product, Ben’s Muffins Original Mix, in his kitchen while a graduate student at the University of Chicago Booth School of Business. Balancing an MBA program with a full-time training and racing calendar, Ben’s performance began to diminish as he was constantly tired.

He needed to find a way to get all the energy and nutrients he needed to perform, but was unwilling to give up the pleasure of eating a fresh and delicious breakfast.

Ben’s Muffins



Original Mix was the product of experimentation, following the
nutritional feedback from dietitians who Ben has access to as an elite athlete. Unlike other mixes, his Original Mix can be microwaved to produce a warm, fresh muffin, providing long lasting energy for hours.

Ben’s Muffins

Ingredients are easily digested, and give a much more balanced nutritional profile than a wheat based alternative.

  • almond flour

  • buckwheat

  • brown rice

  • cassava

  • cinnamon

  • coconut

  • flax seed

  • garbanzo

  • sorghum

  • no glutten

  • no artificial flavors

  • no artificial colors

  • no preservatives

  • no added sugar

Real food that is nutritionally
balanced for all types of athletes
and active people.